SERVICES

Building Relationships  •  Capturing Market Position •  Driving Profitability •  Seizing Opportunities 

 
Cayenne delivers tangible business results tailored to clients' individual needs. Our services range from strategic to operational, but share a defining characteristic: they are aligned to produce commercial success.

  • Building Relationships

  • Capturing Market Position

  • Driving Profitability

  • Seizing Opportunities

    Building Relationships     [TOP]  
     


Strategic relationships are the lifeblood of life science firms. These relationships take effort – from identifying suitable partners to structuring and executing successful deals to achieving milestones over time. Cayenne works closely with clients to plan and execute a relationship strategy that serves client needs in the right amount and at the right time.

Our services to build key relationships include:

• Alliance Planning and Implementation
• Capital Source Identification
• Co-Development Agreements
• Deal Structuring and Evaluation
• Licensing
• Marketing/Distribution/Manufacturing Agreements
• Merger Integration
• Platform Positioning
• Relationship Management
• Research Collaborations

 

 

Capturing Market Position    [TOP]

 
From largest to smallest, successful life science firms focus on market position. Beyond market share, this includes visibility, reputation and competitive advantage. Cayenne works to match the external market needs with the value created by client firms.

Our services to capture market position include:

• Business Development
• Capability Analysis and Development
• Competitive Analysis
• Cross Functional Analysis
• Customer/Supplier Surveys
• Market Demand Forecasting
• Market Intelligence
• Market Niche Identification
• Market Penetration Strategies
• Marketing Strategy
• Relative Positioning Analysis
• Sales and Marketing Alignment
• SWOT Analysis

 
 

Driving Profitability    [TOP]

 
Ultimately, a firm creates sustainable value only when it demonstrates the ability to generate profits. But profits rest on myriad decisions, including deal structure, operational capability and ongoing reinvestment. Cayenne targets the factors underlying profitability, addressing the source of a critical end result.

Our services to drive profitability include:

• Capitalization Strategy
• Financial Forecasting and Modeling
• Internal Resource Development
• Investment Analysis
• Key Customer/Supplier Relationship Management
• Operational Improvement
• Portfolio Rationalization and Market Exit
• Pricing and Positioning
• Product Line Profitability
• Value Chain Analysis

 
 

Seizing Opportunities    [TOP]

 
Like breakthrough science, significant opportunities do not simply appear. They result from a disciplined approach to discovery. Cayenne bases its work on an understanding of the dynamics that drive an industry to identify the most attractive areas for value capture.

Our services to help seize opportunities include:

• Business Plan Writing and Implementation
• Commercialization Assessment
• Due Diligence
• Financial Forecasting and Modeling
• First Order Implementation
• Industry Dynamics Study
• Licensing Strategy
• Market Entry Strategy
• Milestone Planning
• New Market Identification
• Opportunity and Feasibility Analysis
• Strategic Planning
• Technology Evaluation

 
 

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© 2005 Cayenne Incorporated